Cookie PolicyCookie Policy

This Cookie Policy provides detailed information about the use of cookies and similar technologies on Adspectre's website, ensuring transparency and enabling user control.

Adspectre does NOT use cookies or any tracking technologies to scrape, crawl, or harvest data from other websites or platforms. Our cookies are used solely for essential functions like authentication, preferences, and analytics on our own platform. All third-party data access occurs through authorized APIs with explicit user consent.

What Are Cookies

Cookies are small data files placed on your computer or mobile device when browsing a website. They are used to "remember" when a device accesses a website.

• Session cookies only exist while the browser is open and are automatically deleted upon closing.
• Persistent cookies remain on the device after the browser is closed and can be used to recognize the device upon return visits.

This policy also covers similar tracking technologies such as pixels and web beacons.

How Adspectre Uses Cookies

Essential Cookies

Fundamental for the effective operation of the website. They enable core functions such as logging in, maintaining user sessions, and allowing navigation and access to features. They typically do not store personal information beyond what is necessary for the session.

Performance and Analytics Cookies

Gather information about how visitors use the Adspectre site, such as popular pages or error messages. The data collected helps us improve content and the overall user experience.

Functionality Cookies

Allow the site to remember user choices (e.g., username, region, display preferences) to provide enhanced, more personalized features.

Advertising/Marketing Cookies

Used to deliver relevant advertisements and to track the performance of ad campaigns. This category includes cookies associated with the Facebook/Meta Pixel, which are used for ad attribution, retargeting, and optimization.

Facebook/Meta Cookies

Adspectre's integration with Meta platforms means our website utilizes specific Facebook/Meta cookies:

• Security, Site, and Product Integrity: Cookies like sb, dbln, and datr detect suspicious activity such as brute-force login attempts, bot traffic, or denial-of-service attacks.
• Authentication: Cookies such as c_user and xs maintain login sessions across Facebook-owned domains and third-party embedded services.
• Advertising and Measurement: Cookies like _fbp, fr, and oo enable ad targeting, delivery, and opt-out controls. They support audience segmentation, frequency capping, and cross-device matching.
• Site Features and Services: Presence and social plugin cookies facilitate interactive features like Messenger chat and Like/Share buttons.
• Performance: Cookies such as dpr and wd record screen size and pixel ratio to ensure optimal rendering of assets.
• Analytics and Research: Internal identifiers support Meta's internal performance analysis including click path tracking and engagement metrics.
• Third-Party Websites and Apps: Cookies like _fbc and _fbp are placed on partner domains to track users who interact with Facebook ads and land on external sites.

As many browsers now block third-party cookies, the Meta Pixel has transitioned to using first-party cookies to continue capturing data for ad attribution, retargeting, and optimization.

Managing Cookie Preferences

Explicit consent is required for marketing and analytics cookies before they are set on your device. Adspectre uses a Consent Management Platform (CMP) to manage user preferences, configured to display location-based banners for regional compliance.

Privacy by Default (Quebec Law 25)

For users in Quebec, all profiling or tracking technologies (including cookies and pixels) are deactivated by default. Explicit opt-in consent is required, and an "accept all" or "reject all" option is presented on the first layer of the CMP notice.

Withdrawal of Consent

You can withdraw your consent at any time. Upon withdrawal, tracking ceases immediately, associated cookies are deleted, and events stop being sent to Meta. We maintain logs to demonstrate that consent was given and, if applicable, withdrawn.

Browser Settings

You can also manage cookie settings directly through your internet browser, allowing you to block or allow the use of cookies and tracking technologies.

Third-Party Cookies and Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on these links or enabling these connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

Cookie Reference Table

Questions?

Contact us at hello@adspectre.ai or visit our Contact Page.